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Showing posts from February, 2020

part 2

In this section, I asked the experts to rank the 10 factors they think are the most important foundational ranking factors, and to rank the 10 factors they think are competitive difference makers. Results are then tabulated via inverse scoring, where the #1 ranked factor received the most points for that question, and the lowest-ranked factor received the fewest points. (The factors ranking outside the top 10 for all respondents ended up with zero points.) IV. Focusing on More and Focusing on Less Here, I asked the experts to rank the five factors they were focusing on more in the past year, and the five factors they were focusing on less in the past year. Results were then tabulated via inverse scoring, where the #1 ranked factor received the most "points" for that question, and the lowest-ranked factor received the fewest points. (The factors ranking outside the top 5 for all respondents ended up with zero points.) V. Negative Ranking Factors In this section,...

et Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Quick Whiteboard this week. I want to talk about links. We know in SEO we love links. Everybody wants links.  But why?  What do links do for you? They do a surprising amount for you that we sometimes don't realize. So the title of today's Whiteboard, "7 SEO Processes That Get Easier with Increased PageRank and Domain Authority." So why did we choose PageRank and Domain Authority? Well, these are both algorithms that measure link power, both the number of links and the quantity of links. PageRank being Google's algorithm to rank web pages based on popularity and importance. Domain Authority, which Google doesn't use, just to be clear, Domain Authority being a Moz algorithm that measures both link quantity and quality. For our purposes, we can basically use them in the same conversation. We're talking about the power of your links.  go to my site go to my sit...